Relearning Business: Why Indigenous Entrepreneurs Deserve a New Playbook

Written by Harlee Courtepatte

April 15, 2025

Understanding the Funding Challenges

Access to capital remains a significant barrier for Indigenous entrepreneurs (FMB 2023). Systemic issues, including lower credit scores and limited collateral, often hinder their ability to secure financing through traditional means. A study by the Federal Reserve Bank of Minneapolis highlighted that Native business owners tend to have lower credit scores than their non-Native counterparts, which disproportionately affects their access to financing (Native entrepreneurs face credit-access challenges 2024). Additionally, research published in Sustainability revealed that Indigenous small business owners frequently encounter unreasonable financial practices and systemic racism when seeking funding (Navigating Unreasonable, Unsustainable and Unjust Financial Practices: Experiences of Indigenous Small Business Owners 2025).

Embracing Digital Marketing and Social Media

Given these financial constraints, Indigenous entrepreneurs often turn to cost-effective digital marketing strategies. Social media platforms provide accessible avenues to reach broader audiences without substantial financial investment. A study in the Journal of Business and Entrepreneurship emphasized that social media significantly influences entrepreneurial intentions, particularly among startups (Journal of Business & Entrepreneurship Journal of Business & Entrepreneurship 2023). This approach not only mitigates financial limitations but also leverages the communal and relational aspects inherent in many Indigenous cultures.

Decolonizing Business Education

To effectively support Indigenous entrepreneurs, it’s crucial to decolonize business education and integrate Indigenous knowledge systems (Decolonizing the Business School 2024). Traditional business curricula often overlook Indigenous perspectives, leading to a disconnect between Indigenous entrepreneurs and the support structures designed to assist them. An article in the Academy of Management Learning & Education discussed reconstructing entrepreneurship classrooms through Indigenous pedagogy, highlighting the importance of incorporating Indigenous knowledge frameworks and practices (Decolonizing the Business School).

Fostering a Culture of Relearning

The concept of “forgetting and relearning” involves shedding preconceived notions about business success and embracing alternative pathways that resonate with Indigenous values and experiences. This cultural shift requires acknowledging the limitations of conventional business models and being open to Indigenous ways of knowing and doing. By fostering this culture of relearning, both Indigenous and non-Indigenous communities can collaborate more effectively to create inclusive and supportive entrepreneurial ecosystems.

Conclusion

Indigenous entrepreneurs exemplify resilience and innovation by adapting to systemic challenges through creative strategies like leveraging digital platforms and integrating cultural values into their business practices. To truly support their endeavors, it is imperative to move beyond traditional frameworks and embrace a process of forgetting and relearning. This approach not only benefits Indigenous entrepreneurs but also enriches the broader business community by introducing diverse perspectives and methodologies.

References

  1. https://fnfmb.com/sites/default/files/2024-01/2023-10-16_idb_pre-scoping_study_final_report.pdf?utm_source=chatgpt.com
  2. https://www.minneapolisfed.org/article/2024/native-entrepreneurs-face-credit-access-challenges?utm_source=chatgpt.com
  3. https://www.mdpi.com/2071-1050/17/5/2103?utm_source=chatgpt.com
  4. https://repository.ulm.edu/cgi/viewcontent.cgi?article=1069&context=jbe&utm_source=chatgpt.com
  5. https://mtpdculture.org/articles/decolonizing-the-business-schoolreconstructing-the-entrepreneurshipclassroom-through-indigenizing-pedagogyand-learning/?utm_source=chatgpt.com
  6. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3988560&utm_source=chatgpt.com

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